Archive for category projects
12 step program: the heart’s repair part 1
hey tubby, I'll trade you that beer for some discipline...that's me on the Koh Phi Phi ferry New Year's 2006 pushin' 210 lbs.
It’s a little after 8 am, on an early-April 2007 day. I’m sitting in my doctor’s office in a really uncomfortable, 70s-era Swedish modular knock-off chair with zero back support. Leaning forward, elbows on knees, hands clasped, head slung, and to the casual observer, striking a rather serious pose. In reality I’m just trying to take the pressure off my back it but could just as easily be the impending dread weighing on my brow that’s responsible for this posture.
Y’see in about 5 minutes my doctor’s gonna walk through that door and she’s gonna give me some pretty earth-shattering news. Funny thing: looking back, it turns out this won’t be the true motivation to my change of attitude. This is just the beginning. This is just necessary context. The prologue.
“Frank” she’ll say, as I avoid eye contact, preferring to stare at a photographic audience of newborns adorning all the thank you cards from the host of couples she recently turned into happy parents.
“Your cholesterol is high. You know that you’ve got a history of heart disease in your family. You need to make a choice before things get any worse.”
Yup. I knew it. Bad news.
12 step program
Lion's Head Lookout, July 2009. This is where the lightbulb went off.
I figure now that it’s officially February I can start telling this story without being overly concerned that you’ll dismiss things as just another new year’s resolution.
It’s definitely not that.
Truth told this whole thing started last year, on the day before my birthday. And Between July 15th, 2009 and today, I’ve had some of the more profound, life-changing experiences in a year that seemed to contain no shortage of them. I’ll cover a lot of them during the course of this series.
For now though, all you need to know is that I’ve been inspired to challenge myself. To take the Beta motto to heart (hell, it is February after all so this organ’ll definitely be a recurring theme). To go beyond everything I’ve personally tried already. To achieve something extraordinary.
boxer or brief…a la muerte!
get in on the action and win!
Well Boys (and girls too, we know you have better taste anyway),
We want to know…which do you prefer? That’s all…simple and quick.
Vote on the poll in the right sidebar and then submit your choice in the comment section of this post…at the end of October (on Hallowe’en…ooooh…scary….) we will announce the winner.
One vote…one winner…a way better pair of underwear!
sneak peak of our newest styles…
they're coming...
They’re coming…
Set to arrive the second week of November, we are psyched to be able to give you this sneak peak of our newest collection…quite possibly our best products ever.
this Shift is bananas
the new and improved Shift performance longsleeve for fall 2009
When summer winds down it’s time to shift your wardrobe into fall mode. And we thought there was no better way to usher in autumn than with the return of our insanely popular Shift performance long sleeve.
Anyone who owns a Shift knows that the fabric is elastic and form fitting while allowing for the maximum fluidity of movement. They also know it’s anti-pilling design guarantees you can rough it up and don’t have to worry about snags wrecking your look. Some of the nerds will even tell you it’s coated with an anti-fungal, anti-microbial, certified eco-friendly Chitosante treatment– that means your stank won’t survive the wash like it sometimes does with other types of performance tops. Hell, they’ll probably just save their breath and tell you it’s possibly the best cool weather workout top they own. But what they don’t know is that we’ve redesigned it for 2009 with a more aggressive, fashion forward style that comes in 3 great 2-colour combinations:
We have a total of 30 shirts (10 in each colour) so make sure you get your first choice and order today. As an added bonus if you order before October 1st we’ll ship it to you gratis (that’s “free” in the local currency). Shift doesn’t just happen so grab yours quick because like long summer nights, they’re gonna be gone soon.
a new era for beta…
a new era for beta has begun...
stronger…faster…smarter…the beta brand is now better than ever.
after several months of getting organized and signing a major financing deal, we are now back on the scene and this time with some real muscle behind us.
we are super psyched to finally be in a position to truly be creative and develop our best products ever!
more importantly, for the first time in our brands short history we will be able to enjoy the simple pleasures other brands take for granted like having inventory, colour and size selections and a budget for the little things like advertising and staff.
for all those that have stuck by us over the years, who have helped spread the word and push the brand…for those that have waited and asked every year wtf?
we can finally say, watch us now and see what we do…
more importantly thanks for sticking by us for so long and believing in our dreams as much as we did.
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- And the #Stills take the stage #lexuslive2010/08/27 18:10 by TweetDeck
- Just another weekend at the #distillerydistrict but this time the #Stills just happen to be performing...thank you #lexuslive2010/08/27 18:16 by TweetDeck
- redefining eco-friendly fashion
http://tinyurl.com/29k8snw2010/08/17 14:28 by TweetDeck - Totally random and spontaneous dance performance in the middle of the street at the #distillerydistrict2010/08/06 17:17 by TweetDeck
- Is today going to rain with crowds, or with water? At the #distillarydistrict it can't make up it's mind2010/08/06 16:52 by TweetDeck
- After a long weekend and a short week, all is quiet...almost too quiet, is it time for a storm?2010/08/06 13:52 by TweetDeck
- Now that the Bollywood film crew has left, the Distillery is rather peaceful2010/07/30 14:19 by TweetDeck
- @feartheweekend
would love to go to the #niagaraglen, but am stuck in the city this weekend, the temps are perfect though. Have fun!2010/07/30 11:41 by TweetDeck - What are your plans for the long weekend? Anyone going up north? We'll be at our favorite local hot spots the Distillery & St. Lawrence2010/07/29 17:19 by TweetDeck
- #humpdaygiveawayclue 2: mackezie brothers show2010/07/28 16:58 by TweetDeck
- #humpdaygiveaway clue 1: three words.2010/07/28 14:50 by TweetDeck
- what makes me think that if josh recommends it, it'll happen? RT @joshspear: Someone should make lorazepam gum.2010/07/25 20:29 by TweetDeck
- A river runs through it...our display that is. BOO RAIN!!
http://tweetphoto.com/346764072010/07/24 14:43 by TweetDeck - So when exactly did street festivals become so politically charged?2010/07/24 14:54 by TweetDeck
- And of course the forecasters get it right this weekend, weather FAIL!2010/07/24 12:05 by TweetDeck
- Tent city much?
http://tweetphoto.com/346482292010/07/24 11:44 by TweetDeck - Another weekend, another festival on Bloor and Dufferin, another forecast for thundershowers...WTF mother nature?2010/07/24 11:38 by TweetDeck
- @Freedom_CC
ahhh...entiendo....muchas muchas...been a long day... ;o)2010/07/21 18:09 by TweetDeck - @Freedom_CC
close enough. it's the anagram for "pale flame". DM me the name you'd like put in the hat.2010/07/21 18:42 by TweetDeck - #humpdaygiveaway clue 3: name of the canadian theme pub in covent garden
http://tinyurl.com/23rmsgg2010/07/21 12:06 by TweetDeck
BETA = Beyond Everything Tried Already- And the #Stills take the stage #lexuslive
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